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Blizzard's biggest acquisition in 10 years will help satisfy "insatiable" World of Warcraft player needs

Blizzard’s biggest acquisition in 10 years will help satisfy "insatiable" World of Warcraft player needs

Blizzard’s biggest acquisition in 10 years will help satisfy "insatiable" World of Warcraft player needs

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Blizzard Entertainment is acquiring Boston-based game studio Proletariat, which will be working on a future World of Warcraft, to help satisfy players’ “greedy appetite” for new content. Meanwhile, Blizzard itself was acquired by Microsoft through the Xbox maker’s $75 billion deal to buy Activision Blizzard.

As part of the deal, first revealed to VentureBeat, Proletariat will become Blizzard Studios, whose 100 developers will contribute to the ongoing development of World of Warcraft, including the Dragonflight expansion, which will be released this year. Proletariat’s newest game, Spellbreak, is closing.

This is just the latest expansion from Blizzard, as veteran Activision studio Vicarious Visions recently merged with Blizzard to help contribute to the Diablo franchise.

Terms of the deal for Blizzard’s acquisition of Proletariat were not disclosed, but it was the company’s first major acquisition since its 2005 acquisition of Swinging Ape.

John Hayter, general manager of Blizzard World of Warcraft, said the acquisition of Proletariat will help Blizzard keep up with the needs of the World of Warcraft audience.

“As you probably know, people in World of Warcraft have a voracious appetite for content,” Hite said. “What we’ve seen over the last year is that we need to increase the amount of content we can create and how often we get it into the hands of players.”

Proletariat is a good match for Blizzard, Hyatt said, because the team is experienced in medieval fantasy and stylized art, common themes in World of Warcraft. Blizzard started talking to Proletariat in December 2021, and the studio has been working with Blizzard since May of this year.

With the acquisition of Proletariat, Blizzard now has teams on both sides of the U.S., which helps fulfill its ambition to create more content for World of Warcraft and release it faster. Proletariat’s crew also includes people who work on The Lord of the Rings Online and D&D Online. The studio itself was founded in 2012 by people who have worked at Harmonix, Turbine and Insomniac.

Blizzard and parent company Activision Blizzard have been in the news lately with reports of sexism and other issues. Proletariat CEO Seth Sivak said the team had “very friendly, open and transparent conversations” on these issues before agreeing to the acquisition.

“In some of the earliest conversations, we talked about how they think about continuing to improve the culture and continue to create a great place for developers to work,” he said. “It’s encouraging. Obviously, there’s a lot of work to be done to continue to build a great workplace for developers. But we’re very pleased and satisfied with the direction the team is heading.”

To the surprise of some, World of Warcraft’s Dragon Legion is scheduled to release this year. It will bring major changes to World of Warcraft, including an overhaul of the game’s class talents and class system, while exploring a new continent. It will also include a new playable race, the Dracthyr, which for the first time in MMO history can only be a single class, the new spellcasting-focused Invoker.

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Wilbert Wood
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