Former Nintendo president Reggie Firth-Aime to discuss memes in his audiobook
Former Nintendo of America president Reggie Firth-Aime will publish a new book next month chronicling his life and work in the games industry, but the most important chapter detailing how he became a meme icon will be available as an audiobook only Exclusive offer.
As part of an exclusive deal with Audible, the audiobook version of Disrupting the Game will include over an hour of bonus content from Fils-Aime, which features an interview with Game Awards executive producer and host Geoff Keighley.
“The vast majority of what we’re going to talk about doesn’t appear in the books,” Phils-Aim said in a tweet promoting his autobiography. “When I wrote the book, I really wanted to focus on the story — so to speak — with a business point. A lot of the stories here are timely, and of course the ones I discovered during my tenure were very Something special Nintendo.”
“Get into the memes, as they say on the internet,” Keighley added.
As Nintendo of America’s public face for several years, Phils-Aimee has been the subject of a great deal of internet humor, the vast majority of which is well-meaning.
From Mega64’s transformation of the Nintendo president into Reggie Fils-AMech to the Nintendo E3 show that turned him, Shigeru Miyamoto, and the late Satoshi Iwata into adorable puppets, Reggielution started in 2004, and his signature E3 intro quickly won him a loyal following followers.
More recently, Fils-Aime has been busy with other ventures since leaving Nintendo in 2019. Fils-Aime also criticized Facebook’s plans for the metaverse after unexpectedly stepping down from GameStop’s board. Currently, he is chairman of UTA Acquisition Corp. and a board member of Brunswick Corp., a company known for making very beautiful boats.
If you’re interested in his book, which charts his origins from the Bronx to the Nintendo board, you can grab a physical copy from Amazon.
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