AMC will charge more for Batman tickets
A day before Batman’s final release, AMC Theaters announced that the film would be part of an experiment in variable pricing, raising ticket prices. According to Entertainment Weekly, AMC is charging an extra $1.50 for an adult ticket to The Batman in Los Angeles.
AMC Theaters CEO Adam Aron announced the experiment on an earnings call, saying that the entry fee for “The Batman” (transcribed by Variety) “is slightly higher than the cost of other movies playing simultaneously in the same theater. price……”. Aron added: “It’s all pretty new in the U.S., but actually, AMC has been doing this in our European theaters for years…in fact, in Europe, we’d charge a premium for the best seats, like About all other ticket sellers in other industries – such as sporting events, concerts and live theatre. “
The timing, however, is likely to draw the ire of fans, as the news comes just hours after a repeatedly delayed movie was released — and the COVID-19 situation in North America has already begun to visibly progress. It’s also the dawn of a shift that both George Lucas and Steven Spielberg hinted would enter Hollywood a decade ago.In a panel discussing the film industry, Lucas warned in 2013, “What [we’re] It will end up being fewer theaters. Bigger theater with lots of good stuff. It costs $50 to see a movie, maybe $100, maybe $150. This is what we call the “movie business”. But everything else looks more like cable TV on TiVo. “
Batman hits theaters March 3, and early reviews suggest that critics have been polarized so far. GameSpot’s Mason Downey gave the film a 6/10 in our Batman review.
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