No Call of Duty in 2023 could have significant and lasting impact on gaming, analyst says
It was recently reported that the yet-to-be-announced 2023 Call of Duty game won’t actually launch that year, and will now launch in 2024. NPD analyst Mat Piscatella said on social media that he thinks this will be a “huge hit” “for the retail environment and the overall premium gaming market.
Share his thoughts on TwitterPiscatella said the Call of Duty franchise skipping an annual release in 2023 would help accelerate the push for games on the live service and move away from upfront sales of “premium” versions.
“This is going to be a huge hit to retail and the premium gaming segment as a whole. It will also accelerate the shift from premium versions pre-purchased by consumers to games backed by DLC/MTX sales. Not sure if this acceleration may have slowed down later ,” Piscatella said.
“Subscription spending growth has grown exponentially, and recurring spending has become a major part of console spending. That basically causes these trends to jump. If true, it could have a huge impact,” he said. Add to.
Activision also owns the free-to-play battle royale game Warzone, and the franchise is expected to grow with the arrival of Warzone 2. If it’s true that Activision doesn’t release a new premium Call of Duty game in 2023, those who might choose it, Piscatella says may shift their spending to war zones. However, that doesn’t necessarily mean that all premium games are going away, Piscatella pointed out.
If reports of a 2023 Call of Duty game being delayed to 2024 are true, Piscatella said he expects Activision to host a “Major Marketing Effort” People were encouraged to play Warzone or Call of Duty Mobile as “de facto COD” back in the day.
Another impact of Call of Duty skipping a year in 2023, Piscatella sayswhether it could provide space and opportunity for other developers and publishers to consider releasing new games during the holiday period previously dominated by Call of Duty.
The Call of Duty series has been released annually since 2005, so this is really a major shift for the series. Treyarch, creator of the popular Black Ops series, is reportedly working on a Call of Duty game that may have been delayed until 2024. According to reports, the delay is apparently partly due to Activision’s efforts to improve its quality and help Call of Duty: Pioneer fall short of its goals in some ways, with the series returning stronger.
Call of Duty: Pioneer and Black Ops Cold War are the No. 1 and No. 2 games, respectively, in the U.S. in 2021, and the Call of Duty franchise regularly tops the annual U.S. sales charts, with the exception of Rockstar’s release year, a major new game , including 2013’s GTA 5 and 2018’s Red Dead Redemption II.
While the Call of Duty franchise will reportedly not see a new mainline release in 2023, Treyarch is said to be contributing to an as-yet unannounced free-to-play online game that will launch in 2023, filling the regular Call of Duty slot.
It all happened during Microsoft’s $68.7 billion acquisition of Activision Blizzard and all its franchises and studios.The decision to delay Call of Duty in 2023 has reportedly been made, according to Bloomberg reporter Jason Schreier “Totally independent from Microsoft.”
“Sources say that Call of Duty Pioneer is underperforming, and Activision executives have been concerned that the games will cannibalize each other,” he reported.
The Call of Duty game for 2022 is Modern Warfare 2, developed by Infinity Ward.
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